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Dealer Websites - CRM - SEO/SEM - DealerChats

Search Engine Optimization and Marketing

Websites

With Smart Web Concepts, you can:

Instantly connect with your website visitors and turn them into leads
Show your dealership contact information on all your vehicle photos
Post your entire used vehicle inventory on Craig's List
Have a virtual salesperson great your website visitors and provide your custom message
Show professional video introductions of every new model
Improve your new model showroom presentation
Allow your visitors to search inventory by payment desired
Quickly order and view Carfax reports directly from your website admin (requires Carfax account)
Browse a gallery of specials and coupons that you can display on your site at any time

Improve your search engine ranking & search engine marketing results

VIRTUAL SALESPERSON

Add a video spokesperson to your site and make it come alive by greeting, guiding, educating, and of course, selling more effectively with real people delivering targeted messages. Example: www.demomotors.com

Help your visitors retain more of what they read on your site.
Lead your viewers to targeted areas of your site.
Connect on a personal level with your site visitors.

NEW MODEL SHOWROOMS, VIN DECODING, STOCK PHOTOS

Keep prospective customers interested and on your site by displaying your new vehicle inventory and detailed information on each make, model & trim level. Includes complete overviews, features, options, specifications, color changer, warranty, factory incentives, multiple photos, 360 spins, lead forms and links to live inventory. Fleet models included.

Example: http://www.demomotors.com/showroom.cfm

VIDEO SHOWROOM

Provide more dynamic content and site "stickiness" to your web program by putting your website visitors in the virtual 'driver's seat' with WheelsTV interactive, full-motion vehicle test drives. Designed to provide the most compelling online vehicle shopping experience, WheelsTV videos make your inventory come alive with high-quality action footage, informative graphics, and voice-over narration on every new vehicle make and model.

Example: http://www.demomotors.com/showroom_tv.cfm

NEW & USED VEHICLE DETAIL PAGES

Multiple photos displayed in automated flash rotation
Motion (panning/zooming) On All Vehicle Photos
Full vehicle overview with features & equipment
Estimate Your Payment calculator
Multiple lead forms (Quote Request, Get Financed, Request Demo and more)
Similar vehicles displayed to increase inventory exposure
Print vehicle brochure
Email To A Friend

Customers can search by the monthly payment

SEARCH BY PAYMENT / ENHANCED PAYMENT SEARCH

Visitors search by the payment that they can afford.

This promotes "Smart Buying". You set criteria and display results. Help your visitors quickly find a vehicle in their price range.

"Find My Vehicle" enhanced search by year, make, model, keyword, price, etc. helps your visitors quickly find the vehicle that they're looking for.

SMARTMARK™

Maximize your online exposure with SmartMark™ technology.

Every vehicle photo can show your customized SmartMark™ banner with your phone number and dealership web address. These marked photos then get distributed via our vast network of inventory partners, including Google, AutoTrader, Yahoo!, Cars.com, Vehix, AutoBio, AutoMart, CarsDirect, CUDL, and many more. Just one more way that Smart Web Concepts DRIVES traffic to your dealership!

CRAIG'S LIST PRE-OWNED LISTINGS

Automated weekly posting of your entire pre-owned vehicle inventory.

Isn't your time worth more than spent manually updating and managing inventory on Craig's List or other portals. We have totally automated the system so you have more time to sell!

Get all of your cars in front of more eyes with a clean and desirable presentation over the competition. Your entire pre-owned inventory is also posted weekly to Lycos, Backpage.com, Googlebase, Ooodle and more! Craig's list is a "buyers looking for sellers" classified web site.

Contact Smart Web to find out which program will benefit your dealership best.

INTEGRATED PHONE TRACKING

Whether you choose to use custom numbers in your ads or use Click to Call or Form to Phone options, Smart Track will give you the data to prove the effectiveness of your advertising. No more guessing what works! With Smart Track you’ll see per call data giving you true advertising accountability. You know how many clicks your SEM campaign generated, with Smart Track you’ll know how many phone calls too. Assign a dedicated phone number to each online campaign you launch and you’ll have the big picture when it comes to the success of your online search campaign.

I receive emails with each call recording attached so I can monitor them. I've been able to save a number of deals where customers were annoyed by the way a salesman handled the phone call, but were calmed down when I call them back and said, "As indicated, we monitor calls for quality assurance and I noticed that X, Y or Z happened and would like to apologize. Our sales manager will be calling you soon..." I make sure that I forward each questionable call to the owner as well as the sales manager. This has greatly improved our sales training and has resulted in better call handling. Thank You!

DP
Redding Kia

SPANISH WEBSITE

We make it easy for you to market to Spanish-speaking buyers online.

More than 12 million Spanish-speaking people are online... and 84% said they would be more likely to perform their automotive shopping and research Online if they could do so in Spanish.

Don't turn away prospective car buyers because they can't read your site. We translate all text on your website. Alternate Spanish-language graphics available. Example: http://esp.futurefordofsac.com/

CARFAX BUILT-IN INTEGRATION

Administration - View Carfax status on every used vehicle on one inventory screen in your website administration.Easily order a new Carfax report on any used vehicle with just two mouse clicks. Reports are immediately available. No need to log into Carfax... we do it for you!

Website - All or selected used vehicles can display a link to Carfax report for that vehicle (optional).

COUPON GALLERY

Site coupons and specials are the #2 most clicked on site button (inventory is #1).

The Coupon Gallery makes it easy for you to always have a coupon or special showing on your site. Builds customer loyalty and repeat visitors.

Don't get caught without current coupons or specials!

BEHIND THE SCENES

Design - We will design, create and host your web program onthe URL(s) of your choice. The site design will include customconcepts, templates and graphics and may include flash animation. Our goal is a professional presentation that will give your online visitors a positive impression of your dealership.
Branding - We will work with (or enhance) your existing logo or create another at your discretion.
Content - We will work with your content and suggest layout improvements and add additional graphic touches as needed.
Hosting - Hosting is included and your site is hosted on our servers.
Website Administration - You have full access 24/7 to add, delete, edit and update pages,inventory and all page content throughout your site using our user-friendly administrative tool. All updates are in real-time and appear on your site immediately. No special computer skills, html or programming knowledge is necessary. Customer support is available during regular business hours and we are happy to help you with any site content changes at no additional cost.
Email - 10 email accounts are included and are accessible from any POP3 email programs (Outlook, Outlook Express etc.). WebMail isincluded. Additional email accounts are available.
Time Estimate - Your program should be completed within 2 - 4 weeks.
Training - Online administrative training is included.
Our Systems - Your website is virus protected and we regularly mirror your data to backup servers for additional protection. Our servers are monitored 24/7 in a fully secured, environmentally-controlled facility.
Meta-Tag Creation - We work with you to create and insert appropriate Meta-Tags and Meta Descriptions to optimize search engine rankings for your dealership.
Search Engine Submission - Your site is regularly submitted to the top search engines that support over 90% of the U.S. Based search engine traffic.
Domain Name - Domain name (website address) registration available.

SMART WEB CONCEPTS AND AUTO DEALER TRAFFIC GIVE DEALERS TOP RANKINGS ON PROMINENT SEARCH ENGINE SITES

Roseville, Calif. (Jan. 30, 2008) Smart Web Concepts, a leading provider of Internet applications and lead management systems for dealer groups, auto malls, and franchised and independent dealerships, today announces that they have collaborated with Auto Dealer Traffic Inc., a leading automotive Search Engine Marketing (SEM) company, to develop proprietary software that will push participating dealerships to the top of search engine rankings ......... more

Chrome® Systems and Smart Web Concepts Partner to Develop Powerful Online Dealership Marketing Tools

PORTLAND, Ore., Dec. 4 /PRNewswire/ -- Chrome Systems, Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announces a partnership with Smart Web Concepts, a leading provider of Internet applications and lead management systems for franchised and independent dealerships.

Smart Web Concepts will use Chrome data web services, and the Chrome Video Showcase of dynamic vehicle images and full-motion videos to enhance their suite of dealer services.........more

Smart Web Concepts Brings Dealerships' Interactive Marketing Pieces Together

"Smart Web Concepts has been providing automotive Web solutions for nearly a decade, and focuses on taking advantage of the latest technology to generate additional leads and sales for dealerships..........In addition to AdWorks, Website design, and CRM solutions, look for these innovative tools coming soon from Smart Web Concepts: new and improved CRM and lead management solutions, a live chat feature for dealer sites, integrated search engine optimization (SEO), and search engine marketing (SEM) options."

With My Eyes Shut

"Smart Web Concepts is an interactive marketing solutions provider whose applications make it easier for GMs to follow up with prospects, track the progress and make a sale. The product has many automated systems to help you stay on track; leads brought in are automatically responded to with a template e-mail and then immediately assigned to salespeople using a round robin system for follow-up.....more

Smart Web Concepts forms Alliance with CarFax

Dealers Now Check Status, Order Carfax Vehicle History Reports Through
Smart Web Concepts Web Site...

Smart Web Concepts Adds Access to Carfax Reports

ROSEVILLE, Calif. - "By teaming up with Carfax, we are now able to offer our dealer clients a better solution to quickly view the Carfax Vehicle History Report status and order Carfax Reports on any used vehicle in their inventory with a simple click of the mouse," said Smart Web Concepts CEO Drew Pefferle. "In addition, providing online shoppers with instant access to the Carfax Vehicle History Report for any vehicle they consider buying helps those customers make smarter, faster buying decisions." ....

The Daunting Task - CRM Service Selection

The Antioch Auto Center chose Smart Web Concepts' CRM application because, according to Chiricuzio, "They're willing to work with us to fashion and customize to our own specific needs." He reiterated the importance of a CRM provider's ability to conform to your dealership's needs, "The most important thing is the flexibility of the provider. How much customizing can I do to fit my particular needs? There are a lot of cookie cutters out there."

Out of Print

"Folsom radio ads tell customers that 'if you want to shop for a car on Monday, you don't have to wait until Friday for the newspaper ads to come out,' he says.
Previously, the store chalked up most of it's sales Friday through Sunday. Now more cars are sold Monday through Friday than on the weekends. 'We are an everyday store instead of one with peaks and valleys,' Shirley says.

Downward Trend

"Carmichael Honda spend $270,000 to advertise in newspapers in the past year. Over the next year, though, the dealership in suburban Sacramento, Calif., is slashing it's newspaper ad budget to $80,000. Why? One word: Internet.

'We do surveys when our customers purchase a car,' says Todd Stamps, the store's general sales manager. 'We ask what brought them into the dealership. Less than 10 percent say newspapers. Number on by far is the Internet, at 70 to 80 percent.'"

We are listed in
Sacramento Top 10